The research hub
Better questions. Smarter investments.
Plain-English guides designed to give you useful answers, not just another list of franchises.
4 guides shown
- DraftOwnership strategy
Franchise vs. starting from scratch: the real tradeoffs
A franchise and an independent startup solve different problems. The right choice depends on what you want to own, what you want to control and what you want help with.
Read the guide - DraftBroker transparency
How franchise brokers are paid, and what buyers should ask
Understanding how a broker is compensated helps you understand the recommendations you receive. Here is how it generally works, and the questions worth asking directly.
Read the guide - DraftFranchise disclosures
How to read Item 19 without getting lost
Item 19 is where a franchisor may share financial performance information. Read it as a set of facts about a specific group, not as a promise about your future.
Read the guide - DraftDue diligence
Your first franchise due diligence checklist
A practical order of operations for researching a franchise: start with fit, move to documents and capital, talk to operators, then bring in independent professionals.
Read the guide
2-minute fit quiz
Not sure where to start? Start with fit.
Five questions on capital, time and goals. No brand pitch.